Christmas with Maria

Christmas with Maria

Anushka Shivdasani Rovshen

Director, producer, teacher and founder of Running Cow Films, Anushka wears many hats. With over 15 years of experience, she has worked on a wide range of TV commercials, digital content, documentaries and short fiction films.

Some of the brands she has shot for are GE, HP Printers, Raw Pressery, Reliance, Mumbai Indians, Tata Tea, Tata Capital amongst others. Anushka started her career as an AD, Line Producer and Director with Dungarpur Films. She has an MFA from the School of the Art Institute of Chicago, where she was the sole recipient of the Gelman Grant for her thesis film, “Perhaps”. This grant funded another short fiction film “Us Paar” (“The Opposite Shore”). Both these short films have been shown at international festivals. Anushka is also a guest lecturer in documentary filmmaking at Sophia Polytechnic College and Ad filmmaking at Xaviers Institute of Communications.

Anushka thrives on throwing herself wholeheartedly into every thing she does, whether it’s directing, teaching, scuba diving, or being a mom. But for now she’s focused on breaking new ground at Running Cow.


“In a mad world, only the mad are sane”

Akira Kurosawa


See brilliantly, live brilliantly

Advertising for Pharma reminded me that my true purpose as a filmmaker is to prioritise sensitive, authentic, reliable and trustworthy communication.
Substance over style.

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Allen Solly

Be your own woman

Here’s one for the sisterhood, for every collective step we take.

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More heart per Squarefoot

This film was full of juggad – I owe Vasani for bringing our ideas to life in the most innovative, budget friendly way possible. More heart per Squarefoot basically !

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Which director – DOP doesn’t dream of creating cosy coffee shop ambience. After all caffeine is what powers us through many a project ! With the rain pelting outside, Warm, welcoming Starbucks became our home, office and shoot floor. We can still smell the aroma of coffee when we watch this, we hope you can too.

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3 weeks for 7 films, 16 cast members, print and digital from start to finish. A whirlwind made possible only with a great team and heartfelt collaboration. The caffeine certainly helped!

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Hooper/ Lenskart

All you want to be

The coolest kids in town with the coolest glasses there are !10 kids, 60 pairs of glasses, Goa – it was an adventure from beginning to end.

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Sploshing, Splashing, Sparkling

Budget doesn’t make a film, fun and games do! What a day sploshing, splashing, sparkling with these munchkins and Koparo’s no nasties products.

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Some of our best films have been made by RCF. The best part of working with them is that not only are they technically skilled and detail-oriented, but they also understand the brand’s personality and visual grammar. We look forward to working with them again!

Anuj Rakyan
Founder, MD of Raw Pressery

L&T Mutual Funds

Investing Ke Aam Tarikey

Finance can be daunting and so the motivation behind this idea was to take a simple situation and make a metaphor out it. Using kids conveys how effortless the fundamentals of investing can be.

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Investing ki Kashti

A river keeps flowing forward, just like your Index Fund.

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Har tarah se a better you

Our first film after lockdown took us to Goa’s lush foliage. It was a breath of fresh air for our team to do this film which celebrates mind, body and spirit.

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The New Normal

Is the past the future we want ? 2020 was a year that compels reflection. When the pandemic hit, as filmmakers the only way to channelise emotion was through our work. We felt a need to respond, and to question an economic and social system that is unable to protect its planet or people. As the race to normalcy continues, we feverently hope that we DON’T return to “the normal” we once accepted.

Thank you is simply not enough to every single collaborator who believed in this idea and supported in slowly growing it into a film, without anything in return.

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L & T Financial Services


30 years compressed into 30 seconds. The LTFS Home loan film needed a lot of behind the scene magic to move seamlessly through the ages!

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Back to School

Latest directorial work for Flux ( the Glitch). A week from start to finish only thanks to this awesome team who’s on speed ! Shot on my birthday, it had to be lucky and got great press and sales for One Plus.

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Accor Hotels

Novotel Destination Film

Only a day to experience the sights, sounds and smells of Hyderabad left us longing for more! This film’s meant to do the same 🙂

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Dating in 2020

2020 may have paused the world, but no pandemic can get in the way of these 20 somethings having fun. Tinder, BBH, Supari Studios and Anushka also had some fun with this one.

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Sometimes it takes just one person to change your life. “Eight” took Gul Panang down memory lane as we tried to capture what was in her mind’s eye without actually visiting any of the spaces where her life was made. What resulted was an art director’s and cinematographer’s dream film.

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Tata Tea

How to make a perfect cup of tea

Originally envisioned as a simple product demo, we scripted in some romance and a sunny weekend vibe to give this film a memorable twist. Oh, and the budget? That’ll make you smile too.

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Imagination at work

3 cities, 7 locations, 5-day shoot, and a plethora of visual effects generated in just 1 week. The result? A film that expresses the scale and vision of a corporate giant, made on a tight budget, and delivered in record time 3 weeks from brief to client approval.

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HP Printers

Christmas with Maria

Maria Goretti’s passion for cooking and family is told through her own experiences and anecdotes in this film, scripted and shot by Running Cow. A slice of real life, dressed in Christmas style, ably helped by HP’s printers. It went out to Maria’s considerable social media following with over 2350000 views.

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