Christmas with Maria

Anushka Shivdasani Rovshen

Director, producer, teacher and founder of Running Cow Films, Anushka wears many hats. With over 15 years of experience, she has worked on a wide range of TV commercials, digital content, documentaries and short fiction films.

Some of the brands she has shot for are GE, HP Printers, Raw Pressery, Reliance, Mumbai Indians, Tata Tea, Tata Capital amongst others. Anushka started her career as an AD, Line Producer and Director with Dungarpur Films. She has an MFA from the School of the Art Institute of Chicago, where she was the sole recipient of the Gelman Grant for her thesis film, “Perhaps”. This grant funded another short fiction film “Us Paar” (“The Opposite Shore”). Both these short films have been shown at international festivals. Anushka is also a guest lecturer in documentary filmmaking at Sophia Polytechnic College and Ad filmmaking at Xaviers Institute of Communications.

Anushka thrives on throwing herself wholeheartedly into every thing she does, whether it’s directing, teaching, scuba diving, or being a mom. But for now she’s focused on breaking new ground at Running Cow.


“In a mad world, only the mad are sane”

Akira Kurosawa


Sploshing, Splashing, Sparkling

Budget doesn’t make a film, fun and games do! What a day sploshing, splashing, sparkling with these munchkins and Koparo’s no nasties products.

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L&T Mutual Funds

Investing Ke Aam Tarikey

Finance can be daunting and so the motivation behind this idea was to take a simple situation and make a metaphor out it. Using kids conveys how effortless the fundamentals of investing can be.

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Investing ki Kashti

A river keeps flowing forward, just like your Index Fund.

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Har tarah se a better you

Our first film after lockdown took us to Goa’s lush foliage. It was a breath of fresh air for our team to do this film which celebrates mind, body and spirit.

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The New Normal

Is the past the future we want ? 2020 was a year that compels reflection. When the pandemic hit, as filmmakers the only way to channelise emotion was through our work. We felt a need to respond, and to question an economic and social system that is unable to protect its planet or people. As the race to normalcy continues, we feverently hope that we DON’T return to “the normal” we once accepted.

Thank you is simply not enough to every single collaborator who believed in this idea and supported in slowly growing it into a film, without anything in return.

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L & T Financial Services


30 years compressed into 30 seconds. The LTFS Home loan film needed a lot of behind the scene magic to move seamlessly through the ages!

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Back to School

Latest directorial work for Flux ( the Glitch). A week from start to finish only thanks to this awesome team who’s on speed ! Shot on my birthday, it had to be lucky and got great press and sales for One Plus.

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Some of our best films have been made by RCF. The best part of working with them is that not only are they technically skilled and detail-oriented, but they also understand the brand’s personality and visual grammar. We look forward to working with them again!

Anuj Rakyan
Founder, MD of Raw Pressery

Accor Hotels

Novotel Destination Film

Only a day to experience the sights, sounds and smells of Hyderabad left us longing for more! This film’s meant to do the same 🙂

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Dating in 2020

2020 may have paused the world, but no pandemic can get in the way of these 20 somethings having fun. Tinder, BBH, Supari Studios and Anushka also had some fun with this one.

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Covid-19 has brought Running Cow films and Rolling Can productions together around our shared passion for film and a determination to end hunger. We managed unprecedented access for our DOP to the heart of Mumbai during lockdown to give you a glimpse of the harsh reality on ground and the determination of our Mumbai-ites.

Special thanks to Naseeruddin Shah

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It’s a privelege to work with WE and Salaam Bombay Foundation. Super fun film with kids who know how to go out there and make life happen on their own terms!

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Sometimes it takes just one person to change your life. “Eight” took Gul Panang down memory lane as we tried to capture what was in her mind’s eye without actually visiting any of the spaces where her life was made. What resulted was an art director’s and cinematographer’s dream film.

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Tata Tea

How to make a perfect cup of tea

Originally envisioned as a simple product demo, we scripted in some romance and a sunny weekend vibe to give this film a memorable twist. Oh, and the budget? That’ll make you smile too.

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Imagination at work

3 cities, 7 locations, 5-day shoot, and a plethora of visual effects generated in just 1 week. The result? A film that expresses the scale and vision of a corporate giant, made on a tight budget, and delivered in record time 3 weeks from brief to client approval.

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HP Printers

Christmas with Maria

Maria Goretti’s passion for cooking and family is told through her own experiences and anecdotes in this film, scripted and shot by Running Cow. A slice of real life, dressed in Christmas style, ably helped by HP’s printers. It went out to Maria’s considerable social media following with over 2350000 views.

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Mummy ko sab kuch pata hota hai

Scripted in house, based on the insight that every mom has an instinct to save her pennies for a rainy day. This mommy teaches us a thing or two about LED bulbs . Watch out for more of these and let’s see what mommy discovers next!

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Salaam Bombay Foundation

Meet Priyanka

Priyanka is a force to reckon with. I hope her journey inspires you as much as it did me. It was no wonder that we decided to go all out on this one. 7 locations in one day – that’s what her life is like each day, and so was our film.

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Mafia Queen

Where will you have your most intimate conversations? What does the ghost of Mumbai look like in your imagination? Who are the Mafia Queen of Mumbai? When Audible Audio books launched in India, their brief was this – evoke imagination, but let the books speak themselves.

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The ANP Group


When an Indian real estate developer launched in Sri Lanka, he wanted a film that expressed his deep love and commitment to the country. The resulting film was as much a personal story, as a statement of lofty corporate vision, blending architecture and culture, and putting a human face to a brand.

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Samjha Karo

When a woman directs a film on diamond jewelry, there must be a message somewhere in there for her husband?

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Manndeshi’s Women

A radio jockey, a goat doctor, an entrepreneur, a state level athlete and the board member of a bank come together to tell us stories of how they re-invented their lives with the help of India’s first rural bank by women and for women. Shooting in the drought prone area of Mhaswad with these tremendous women was a lesson in humility for us.

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Raw Pressery

The cleanse

7 juices and nothing else! We were all tempted to do the cleanse after watching Bruna gulp them down. Our first experience with live action-stop block with a character – we mastered the art of shouting “freeze” and running to replace juice after juice.

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Smart Trucking

Gitanjali Jewelry


Lighting inspired by Wong kar wai and shot by Avik Mukhopadhyay.

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Funky Monkeys Play Centre

Monkeying Around

A day playing with kids, whizzing down slides, harder than any other film we’ve ever made.

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Shonan Kothari

Flashmob at CST, Mumbai

Our claim to fame is this flash mob that was India’s first (and probably last) successful flash mob. Goes to show, when you’re dancing and only selling soul, it’s priceless. We hit 3,665,369 views.

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Nanduben ki Kahani

The story behind the Running Cow Film’s name. When you write a script, remember you got to shoot it! Even if the cow won’t run.

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Mumbai Indians

Akha Mumbai Khelenga

Flash mobs became the rage post our very first one at CST and we were lucky enough to have Sumeet Nagdev’s troupe choreograph this one for the iconic Mumbai Indian team. Our secret fantasy – that the cricketers had danced with us too!

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